Client Story — From Baking at Home to Booked Out
Meet Anna, a talented baker who started her business from the comfort of her kitchen, baking delicious cakes and pastries for family and friends. But while her cakes were getting rave reviews, her business wasn’t growing as she hoped. She had a steady stream of orders from word-of-mouth, but she felt stuck—unsure of how to market herself and attract more clients.
That’s when Anna decided to take action.
The Challenge
Anna was overwhelmed by the idea of marketing. As a busy mom and small business owner, she didn’t have time to figure out complex strategies. She knew she needed a plan, but she didn’t know where to start.
The Solution
After working together, we developed a personalized marketing strategy that aligned with Anna’s business goals and lifestyle. We focused on:
Building a consistent online presence that showcased her baking skills and passion.
Creating an irresistible offer for her target audience—custom cakes for weddings, birthdays, and events.
Utilizing social media to engage with her local community and build trust.
The Result
Within just a few months, Anna’s business exploded. Her Instagram following grew, she started getting inquiries from new clients, and she became fully booked for the next 3 months.
“I never thought I’d be able to turn my side hustle into a real business. With Dalma’s help, I got the clarity and confidence I needed to scale. Now, I’m not only baking full-time, but I’m also planning to hire a helper. It feels amazing!” — Anna, Home-based Cake Business Owner
If you’re ready to take your business to the next level like Anna, I’m here to help. Whether you need a clear marketing plan or coaching to guide you through your next steps, let's work together and turn your passion into a thriving business.
